Concentrated know-how: The academy

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Due to the renewed cooperation with ehorses - Europe's leading online horse market - trade visitors will be offered a comprehensive seminar and workshop programme dealing with the requirements, opportunities and risks of online marketing trade. In addition, a special on the subject of safety is being planned. Due to new DIN standards and the growing demand for safety among equestrian athletes, consulting is the be-all and end-all here. A further opportunity for the stationary trade to strengthen this USP through targeted further training of specialist staff.

Location: Hall 8, E 050

The preliminary programme in the overview

10:30 a.m. - Bastian Tielmann, BSI e.V. | EU-PSA-Regulation - What equestrian sport dealers have to consider

11:00 a.m. - J.M. Mertens | Get rid of it! Tips and tricks for the sale of older goods

12:30 p.m. - ehorses | Simple marketing ideas that can lead to success fast

2:30 p.m. - Caterina Steffen, Horse Future Panel | Making children strong - by dealing with horses

3:00 p.m. - ehorses | Best practice example - how do I generate traffic/visitors for my website based on the example edogs

4:00 p.m. - HorseFuturePanel: spoga horse survey

4:30 p.m. - J.M. Mertens | Pro active selling! The sales talk

5:00 p.m. - HorseFuturePanel: HFP Study Equestrian Fashion and Brands 2018

all-day: Premiere's Club - Presentation of innovations

all-day: Special event dog

all-day: Consulting ehorses Marketing to the following topics**:

  • Consulting for stationary trade:
    1. Direct Mail, from the idea to the concrete postcard. (J.M. Mertens)
    2. the turbo for the operative business, the merchandise management. (J.M. Mertens)
    3. motivation for us. The relationship account with customers and employees. (J.M. Mertens)**

**= personal consultation, registration in advance is recommended so that consultants can prepare

10:30 a.m. - Bastian Tielmann, BSI e.V. | EU-PSA-Regulation - What equestrian sport dealers have to consider

11:00 a.m. - Zimmermann Events | Influencer marketing - how do I implement influencers and above all how do I measure the success of a campaign?

12:30 p.m. - ehorses| Which shop system is the right one and how can I connect my cash register system with the online shop?

1:30 p.m. - HorseFuturePanel: spoga horse survey

2:00 p.m. - HorseFuturePanel: HFP Study Equestrian Fashion and Brands 2018

2:30 p.m. - HIPPO Equestrian Dealers Award

4:00 p.m. - Peter Halldin, MIPS AB | How to protect your brain in a fall

4:30 p.m. - Caterina Steffen, HorseFuturePanel| Making children strong - by dealing with horses

5:00 p.m. - Nicole Espey, BSI e.V. Megatrend Digitization - Opportunities and Challenges (Location: fashion walk)

6:00 p.m. - Happy Hour; Congress Center North, Konrad Adenauer Saal

all-day: Premiere's Club - Presentation of innovations

all-day: Special event dog

all-day: Consulting ehorses Marketing to the following topics:

  • Consulting for suppliers / wholesalers:
    1. land management (Mertens)**

**= personal consultation, registration in advance is recommended so that consultants can prepare

10:30 a.m. - Bastian Tielmann, BSI e.V. | EU-PSA-Regulation - What equestrian sport dealers have to consider

11:00 a.m. - ehorses | Simple marketing ideas that can lead to success fast

12:30 p.m. - ehorses | Platform marketing - how can I use platforms such as Amazon successfully to my advantage

1:30 p.m. - HorseFuturePanel: spoga horse survey

2:00 p.m. - Peter Halldin, MIPS AB | How to protect your brain in a fall

all-day: Premiere's Club - Presentation of innovations

all-day: Special event dog

all-day: Initial consultation on your own online marketing strategy by ehorses GmbH & Co. KG**

**= personal consultation, registration in advance is recommended so that consultants can prepare