The winners of the spoga horse award 2018

Every year in the autumn issue of spoga horse Koelnmesse presents the spoga horse award in cooperation with its media partner, the trade magazine equitrends. The search was on for the equestrian sport industry's most innovative products, best sales concepts and strategies for sustainability/CSR.

The winners were announced on 4 September 2018.

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The winners

1st Prize: Voss Faible GmbH - StripHair Gentle Groomer

The Gentle Groomer is compact and convincing because of its practical shape, which among others helps groom the horse's legs and head when they are shedding their coat. Furthermore, the all-in-one tool offers further application options.

2nd Prize: Freejump System - SPUR’ONE - PERFECT FITTING

The attractive Freejump spurs can be adapted to fit differently shaped and a variety of sizes of boots thanks to their flexible branch. The lightweight spurs additionally excel because of their especially flexible spur straps.

1st Prize: MM Cosmetic GmbH - Zedan goes natural line

Zedan sells certified natural products, the standards of the certification are checked annually. What's more, the company is currently in the process of adapting its entire range of products. Long-term, the entire product range is to comply with the standards for natural cosmetics. The jury's verdict: A courageous first step has been taken in this direction.

2nd Prize: Kingsland AS - Kingsland Earth

In the case of the eco-friendly collection that ranges from socks to jackets, through to woollen hats, the concept of sustainability is integrated into the product development in several ways: For instance 11 plastic bottles are recycled for the jackets.

1st Prize: MM Cosmetic GmbH - care concept against eczema

Zedan presented an all-round concept for the care and treatment of horses suffering from sweet itch. The concept that is divided up into three product groups enables a clear overview of the line-up and supports the equestrian sport dealer with his consulting and selling tasks.

2nd Prize: HKM Sports Equipment GmbH - HKM TV advertising spot

HKM addresses a large audience with the TV spot and thus directly supports the specialised stores - in a novel, special way on the equestrian sport retail market.