The spoga horse award 2018 was a major attraction and a wonderful platform for companies who wanted to present their innovations, sustainable concepts and strategies to a trade audience.
The award ceremony was one of the highlights and at the same time also serves as the conclusion of the trade fair for the exhibitors of spoga horse. It was not decided until the last day of the trade fair, who was able to take the spoga horse award home with them.
The winners of the best submissions were elected by an independent jury and the trade audience in the categories Innovations, Sustainability and new Sales Concepts.
The manufacturers with the most innovative products from the equestrian sport were chosen.
1st Prize: Voss Faible GmbH - StripHair Gentle Groomer
The Gentle Groomer is compact and convincing because of its practical shape, which among others helps groom the horse's legs and head when they are shedding their coat. Furthermore, the all-in-one tool offers further application options.
2nd Prize: Freejump System - SPUR’ONE - PERFECT FITTING
The attractive Freejump spurs can be adapted to fit differently shaped and a variety of sizes of boots thanks to their flexible branch. The lightweight spurs additionally excel because of their especially flexible spur straps.
Who has developed the best strategies for the increasingly important issue of sustainability?
1st Prize: MM Cosmetic GmbH - Zedan goes natural line
Zedan sells certified natural products, the standards of the certification are checked annually. What's more, the company is currently in the process of adapting its entire range of products. Long-term, the entire product range is to comply with the standards for natural cosmetics. The jury's verdict: A courageous first step has been taken in this direction.
2nd Prize: Kingsland AS - Kingsland Earth
In the case of the eco-friendly collection that ranges from socks to jackets, through to woollen hats, the concept of sustainability is integrated into the product development in several ways: For instance 11 plastic bottles are recycled for the jackets.
The award went to companies with the best sales concepts in the equestrian industry.
1st Prize: MM Cosmetic GmbH - care concept against eczema
Zedan presented an all-round concept for the care and treatment of horses suffering from sweet itch. The concept that is divided up into three product groups enables a clear overview of the line-up and supports the equestrian sport dealer with his consulting and selling tasks.
2nd Prize: HKM Sports Equipment GmbH - HKM TV advertising spot
HKM addresses a large audience with the TV spot and thus directly supports the specialised stores - in a novel, special way on the equestrian sport retail market.