spoga horse 06.–08.09.2020 #spogahorse

HFP study: Digitalisation in the horse industry

Pferdewirtschaft

Innovation doesn't meet up with as much tradition in any other section of sport compared to equestrian sport. At the same time, the pressure for increasing efficiency within the horse industry combined with equestrian sport athletes' everyday usage of digital technologies is a very strong innovation driver. It is no longer just the Y and Z generations, who are not prepared to do without Internet technologies. The digitalisation of the equestrian sport is taking place within this tension area of influences, namely the army regulation 1912 (HDV 12) and the traditional trade.

In the provision and procurement of information section, the digitalisation has long since reached the horse industry. And the offer of digital aids for measuring performance, supervising or supporting the management in the equestrian sport industry is also constantly growing also in the area of application, for example in the meantime over 90 (start-up) companies offer digital applications - from automated feeding systems, to the seamless documentation of the training for the self-monitoring of the training, the supervision of the horse in the stable, through to route planning and emergency call systems to provide greater safety when hacking out.

In addition to the digital achievements that are directly implemented within the horse industry, the digitalisation also brings with it challenges and potential, which arise from the aspects of the digitalisation that change society. For example, in the era of digitalisation the horse acts as a antithesis to the continually accelerated everyday routine of people and occupying oneself with the horse is considered to be a meaningful pastime by a growing number of the population. That is the theory, but to what extent have digital applications actually reached the horse industry in Germany, what do equestrian sport athletes associate with the term digitalisation in their environment and which developments can be expected in future?

The survey Digitalisation 2019 of the horsefuturepanel gives an overview of the market potentials and challenges, of the digital change processes and their impact on the horse industry.

Learn and discuss

The experts of the horsefuturepanel are offering seminars and workshops on topical industry themes at spogahorse FASHION DAYS 2020. This link will take you to the event database .