spoga horse focuses on annual event

++ From 2021 onwards the industry will be meeting up at its leading trade fair in Cologne in the spring ++

Together with leading representatives from the international equestrian sport industry, Koelnmesse has decided to only stage spoga horse once a year in Cologne in future. After close consultation with the exhibitors, the discussions with the industry that commenced a year ago with the aim of creating the most important, international equestrian sport industry event worldwide led to this decision. The future concentration on a leading trade fair in the spring will clearly increase the benefit for both the exhibitors and the visitors even further.

"It is our vision to position spoga horse as the leading trade fair for the entire equestrian sport and equine industry worldwide," explained Oliver Frese, Chief Operating Officer of Koelnmesse GmbH. "Together with the industry, we will in future bring all of the relevant players together in Cologne once a year."

In close cooperation with the industry, the next spoga horse will now be organised from 6 to 8 February 2021 in Halls 7 and 8 of Koelnmesse. As of 2020 already, no event will be held in the autumn.

Dear Customers and Partners of Koelnmesse,

it is our firm goal to hold spoga horse in Cologne on our trade fair grounds. Due to the latest decisions taken on 06 May 2020 by government offices and public authorities in Germany, the German state of North Rhine-Westphalia will be permitting from 30 May 2020 onwards the holding of trade fairs and congresses, subject to conditions.

We are aware of the responsibility that this involves. As event professionals, we see ourselves in a position to create framework conditions suitable to trade fairs, even in times such as these.

Trade fairs with a B2B orientation are fundamentally different to sporting events and funfairs. With trade fairs, the focus is on personal conversations and business contacts.

We are convinced that our trade fairs offer exhibitors and visitors ideal platforms for accelerating their return to business and for a rapid success after the crisis.

We see even now extensive travel facilitation by autumn, at least for Europe, as the basis for appropriate participation. We assume that more countries will follow suit until the start of our trade fairs. The resumption of air traffic will also contribute to this.

We are also convinced that the participants of our trade fairs are aware of their responsibility and will stick to the safety regulations and precautionary measures.

In Cologne, hotels, restaurants, transport companies and retailers have been familiar with the special features of the trade fair business for many years and prepare carefully for the return of their guests and customers.

The spoga horse as central business platform is indispensable to quickly and sustainably return the economy to the greatest possible normalcy.

Production, logistics, sales and communication will change, networking of the players, reactivation of economic relationships and the establishment of new business will be more important than ever before. It is essential for all market participants to actively prepare for this now.

Even in these times of the coronavirus pandemic, we have a safe and promising trade fair venue to offer our customers. With this in mind, in compliance with the terms of the Coronavirus Protection Ordinance of the German State of North Rhine-Westphalia and in close coordination with the authorities in Cologne, we have drawn up measures for our trade fairs in Cologne that will seamlessly intermesh and govern the way we interact at the trade fair. Our goal is to provide the highest and most professional level of safety while creating an environment, in which our customers’ business can grow again.

Get a picture of our measures, which we have summarized under the keyword #B-SAFE4business .

We have an obligation to our customers and their sectors to offer them favourable prospects once again. The Koelnmesse event teams look forward to welcoming you at spoga horse to the trade fair grounds in Cologne.

As of September 2020