23.–25.07.2022 #spogahorse

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Statements on spoga horse 2022

The next spoga horse will now be held from 23-25 July 2022 in Halls 7 and 8 of Koelnmesse in close cooperation with the industry. In order to position spoga horse as the world's leading trade fair for the entire equestrian sports and equestrian sector, all relevant players will in future meet once a year in Cologne.

Here you will find the industry's initial reactions to the new spoga horse:

Sandra Berghaus, Head of Marketing and Sales, Cavallo GmbH & Co. KG

Cavallo GmbH & Co. KG

"The company Cavallo GmbH & Co. KG welcomes the new concept with only one spoga horse a year. The decision to have only one trade fair a year is a cost-efficient and intelligent solution for all exhibitors as well as for the trade visitors. We consider the Corona-related postponement of the trade fair to be an absolutely purposeful decision. For us exhibitors, it is extremely important to be able to welcome and advise foreign visitors and customers at this trade fair. However, it is certainly also a decision that had to be made in general in view of the duty of care. We are very much looking forward to the new innovative trade fair concept and will definitely be there in July as planned."

Andrea Rasia, Managing Director and CEO, Prestige Italia


“Our people safety and wellbeing are what matter the most to us. For this reason, we totally support the decision of spoga horse postponement to a time when we will have the chance to be present with less worries and more enthusiasm. We are confident that July will be the ideal month in terms of event visibility and success, and everyone’s patience will be rewarded by the optimisation of Spoga potential.”

Michael Manefeld, Managing Director of Waldhausen GmbH & Co. KG:

Michael Manefeld, Managing Director of Waldhausen GmbH & Co. KG:

"The industry needs a strong spoga horse to be able to do business successfully in the long term," commented Michael Manefeld, Managing Director of Waldhausen GmbH & Co. KG. and important decision-maker in the "spoga horse Industry Panel" working group.

If the conditions for this in 2022 in July are better than at the usual date in February, then the postponement is the only logical and correct decision for the industry and the trade fair."

Frank Hölscher, Managing Director of Josef Hölscher GmbH & Co. KG


"It is central that we can continue to look forward to a spoga horse in 2022. It is an important instrument to prepare us together as an industry for the future in these turbulent times and to successfully steer us through the rapid developments. The postponement enables all exhibiting companies to prepare for the trade fair in July with full vigor after the forced break caused by the pandemic," said Frank Hölscher, Managing Director of Josef Hölscher GmbH & Co. KG and Chairman of the Equestrian Sports Division of the German Sporting Goods Industry Association.

Malcolm Ainge, Chairman, Shires Equestrian Products:


“I think in the circumstances moving the date of Spoga to July was the right thing to do. There doesn’t appear to be any other exhibitions around the new date so hopefully there will be good attendance.”

Klaus Geuecke, International Business Development, Albert Kerbl GmbH:

Klaus Geuecke, International Business Development, Albert Kerbl GmbH:

"Albert Kerbl GmbH with its strong brands AESCULAP, AKO, BUCAS, COVALLIERO, GOLEYGO, KERBL and MAGIC BRUSH welcomes the fact that spoga horse will in future take place once a year in spring.

This future-oriented decision, which was made on an equal footing between the Cologne Trade Fair and the international equestrian sports trade, is a cost-effective and intelligent solution for all exhibitors and trade visitors alike.

spoga horse is thus advancing to become the leading international trade fair for equestrian sports and will certainly become a visitor magnet with the new, partly digital, concept.

Kerbl, a manufacturer and wholesaler of textiles for horses and riders, among other things, is delighted with the decision to hold the World Equestrian Sports Fair in spring, as pre-orders for the winter season account for a significant share of sales".

Martin Sprenger, Geschäftsleitung, Herm. Sprenger Metallwarenfabrik GmbH & Co. KG


"Herm. Sprenger Metallwarenfabrik GmbH & Co. KG supports the new concept with only one spoga horse per year. We are convinced that the focus on one event offers great advantages for exhibitors and visitors and will be a success for all involved.

The attention will be concentrated on this one important event and not, as in the past, spread over two dates per year. This means that spoga horse will once again become an important and globally recognised event which reflects the entire breadth of the industry. For this reason, we have immediately registered for the spring spoga horse from 05 - 07.02.2022.

We are looking forward to seeing the entire industry again in February in Cologne, both visitors and exhibitors, national and international."

Henrik Holzapfel, H+P Handels GmbH & Co. KG

Suedwind Footwear

"We very much welcome Koelnmesse's decision to hold only one spoga horse from 2022. Cologne is one of the most important trade fair locations worldwide. The global significance of spoga horse, as THE leading trade fair for the sector, will be strengthened by this decision and further developed in a future-oriented manner.

We are looking forward to next spring's spoga and are convinced that this decision will meet with great approval worldwide."

Anna Bauce, Marketing Department, Prestige Italia S.p.A.

Prestige Italia

"Prestige Italia, which has been collaborating with the Koelnmesse for years, supports spoga horse' decision to have a single edition in 2022.

We believe in the innovations that the Koelnmesse will bring and with pleasure confirm our presence at spoga horse 2022."

Giulia Mazzalup, Equestrian Brand Coordinator, Kask spa

Kask spa

"We think that moving spoga horse from September 2020 to February 2022 is a good strategy. In that period there are less events and we can better organize spoga horse with the new collection.

However, we strongly believe that one spoga horse per year is sufficient, that’s the reason why we decided in the past two years to not participate at the exhibition in February.

We are sure that organizing one big show from February 2022 can be the best solution for the future."

Lelia Polini and Bianca Collet-Serret, Owner, KEP Italia

KEP Italia

"KEP Italia has always participated to both yearly editions of Spoga Horse Fair, but we think the possibility to focus on one event is a great opportunity for all exhibitors and visitors and we are persuaded everybody will take great advantages from the new format of this event, worldwide recognized as a milestone in the Equestrian industry.

More than ever before, we are now living an historical moment where it is important to create synergies and promote long term strategies. We therefore appreciate the efforts done by the organisers to involve all the industry representatives, at the base of this relevant decision.

We are waiting for this new spoga horse edition with confidence and passion."