Statements on spoga horse 2022
In a joint effort with the industry, spoga horse 2022 was postponed from February to July 23-25, 2022. After three successful trade fair days, spoga horse 2022 now ended on July 25 with a strong result. Around 5,000 trade visitors from 73 countries attended the world's leading B2B trade fair for the equestrian industry to experience the latest innovations and trends, to network, and to gather information at inspiring talks and events. In order to position spoga horse as the world's leading trade fair for the entire equestrian sports and horse industry, all relevant players will come together once a year in Cologne in the future; the next spoga horse will take place from 04.-06.02.2022.
Here you will find the industry's initial reactions to the spoga horse 2022:
Franz Schockemöhle, Managing Director at Schockemöhle Sports GmbH
"Even though this summer's spoga horse was held once in July, it was ideally placed in the midst of pre-orders for the new Schockemöhle Sports FS23 collection. We had a very good customer frequency at our stand and were pleased that both the news from Schockemöhle Sports and from our sister brand Tonics were so well received.
Furthermore, we were positively surprised that so many international customers found their way to Cologne into the modern and well-lit as well as excellently air-conditioned halls. So we continue to look with some confidence into a future that will demand a lot from all of us in the coming months and, if necessary, 1-2 years."
Stefan Rosenkranz, managing director at BSI – Bundesverband der Deutschen Sportartikel-Industrie e.V.:
"After the trade fair break caused by the pandemic, the restart of spoga horse was a special challenge for the trade fair and also for all exhibitors. Therefore, it was very impressive to see how many brands continue to show their commitment to a world-leading equestrian sport trade fair. The digital and live supporting program at spoga horse THE STAGE was particularly positive, with interesting panel discussions, lectures and fashion shows that created a lively event. We are very grateful for the determination and commitment of the exhibitors and visitors who chose to attend the show. Even though especially the trade visitors from Germany were not yet present in the desired numbers, we believe in the future of spoga horse and are already looking forward - hopefully in a "normal environment" again - to a successful trade fair from February 4 to 6, 2023."
Michael Manefeld, Managing Director at Waldhausen
"spoga horse 2022 was a very successful event for us at Waldhausen! After such a long time, it was a great experience to meet many national and international customers "in person" again.
Our product developers were finally able to present innovative new products and current trends again at Spoga Horse. The customers were interested and curious - it was a nice and intensive time together".
Drs. Monique VAN DOOREN-WESTERDAAL Sales & Marketing Director at EKKIA
"After a forced break of more than 2 years, it was important to meet our customers in person again. Although I have been present at spoga horse for over 21 years, I made many new international contacts, such as from Uruguay. The increased internationality of the trade visitors from 73 countries, gave us the opportunity to enter new markets and countries. We are looking forward to the next spoga horse in February 2023, because this event is an unmissable event for us."
Esther Schmidt, Managing Director at leovet Dr. Jacoby GmbH & Co.KG
"After two years, finally spoga horse again! And there was so much new at the fair! Our industry is developing and that was clearly visible at spoga horse. The whole world was in attendance and it was just great to be able to welcome so many of our international customers from all over Europe, overseas, and even New Zealand.
The international appreciation of spoga horse as a leading trade fair was clearly noticeable. Despite the one-time exceptional date, everyone was there! We missed many of our retail customers from Germany. It is a pity that they were not there! Anyone who wasn't there really missed out!"
Yves Joosen, Managing Director at Kevin Bacon's
"For us, the contacts we have made at spoga horse are very interesting and important. That's why spoga horse is an important trade fair for us, in order to further develop the relationships we have made. You really notice that there is someone in the organization who understands the equestrian business and the world we all live in."
Katharina Hironimus-Dalic, Founder and CEO of the start-up equimus:
"For us, the first time spoga horse was not only the entry into the B2B business, but also a great opportunity to network in the equestrian industry. I am delighted that we are already so well perceived with our products and that sustainability in conjunction with functionality is becoming more and more important - also in equestrian sports. We are looking forward to spoga horse 2023!"
Doron Kasmi, Director of Business Development at Pivo
"We exhibited our Pivo brand at the last spoga horse event and it was an amazing opportunity to meet new resellers, distributors and creators! The high quality of the attendance opened us a lot of doors and we are looking to the next event. Highly recommended for new brands who are looking to penetrate the market or established companies."
Andrea Rasia, CEO at Prestige Italia
"We are very pleased to have participated in the spoga horse fair after the stop due to the pandemic. It was nice to meet again our agents and customers and we are ready and excited for the next edition in February 2023 with amazing projects and news to share!”
Nicola Heyworth, Director at Carr & Day & Martin
"We had to wait for spoga horse 2022, but it was worth it. Travelling is still not as easy as previous and the digital world is changing how we do business, but there is still nothing better than having your team around you and meeting customers in person. spoga horse will always be an event, and meeting place, central to our global business. It is the stage for our industry and one we always look forward to and create new business opportunities from. Having one spoga horse per year also allows us to focus our efforts and ensure customers coming to see us have a worthwhile trip."
Frank Hölscher, Sales & Marketing at EQuest
"Everyone who has experienced the trade fair in Cologne, as a visitor, as an exhibitor and as a spectator of the digital formats, has noticed how important this platform is for our industry.
The changes to further develop and expand the concept of spogahorse as a leading trade fair is right and forward-looking for our partners in the national and international equestrian trade. We were able to make new interesting contacts and maintain existing partnerships - it was nice to see so many again after such a long time. We will be there again in February 2023."