The encounter between and with equestrian influencers

spoga horse CREATOR DAYS

Name: spoga horse
Start: 2026-02-07
End: 2026-02-09
Location: Koelnmesse GmbH

Welcome to the established side event of spoga horse: CREATOR DAYS 2026 - partnering with SehrwieViel. The industry get-together for influencer marketing and social media takes place once again in 2026

The idea behind CREATOR DAYS is to bring together digital creators (influencers), exciting brands from the equestrian industry and professionals - for inspiring presentations, talks and networking.

Important information about CREATOR DAYS

A separate ticket is required to participate in spoga horse CREATOR DAYS. The spoga horse CREATOR DAYS ticket includes a season ticket for the trade fair.

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The importance of digital creators for brand communication is increasingly being recognized and used by players in the equestrian industry. This innovative congress, training and exchange format will shed light on what is possible - beyond traditional channels. Join us and bring your curiosity with you.

spoga horse CREATOR DAYS brings together people who are enthusiastic about equestrian social media marketing and equestrian influencer marketing. They exchange ideas, inspire each other and make valuable contacts.

All information on the programme and tickets will be available here and on the spoga horse CREATOR DAYS website shortly:

Learn more about the spoga horse CREATOR DAYS

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Agenda 2026:

Saturday, 7 February 2026

Time	Agenda
From 11:30 a.m.	Arrival: Coffee & snacks
12:00 p.m.	Welcome SehrwieViel
12:10 p.m.	Think Less, Feel More: Hypnosis Impulse Antonia Wittfoth
12:30 p.m.	The Moment Everyone Likes It, It’s Dead Kim Dammann, Anna Gerhards, Anna Lappenküper
1:15 p.m.	Values over Virality: Rethinking Impact In The Equestrian Industry Annica Hansen
1:45 p.m.	More Than Reach - Creator vs. Athlete: roles, expectations and the key factors behind modern brand collaborations Susanne Casper, Anna Siemer, Juliane Wyrwol
2:15 p.m.	Break: Coffee & Snacks
2:45 p.m.	Patrick Thomalla: A Horse Boy On The Big Stage Patrick Thomalia
3:00 p.m.	From Reach To Relevance: How Creators & Brands Are Building Real Businesses Instead Of Just Producing Content Gina Bresch
3:30 p.m.	New Perspectives in Equestrian Sport: Beyond the Bubble, Into the Future Christina Baeck, Laura Enderes, Josef Kmoch, Linda Krüger, Regine Mispelkamp
4:15 p.m.	Teamwork Without The Fuss: How It Really Works! Tina Meier, Matthes Röckener
4:35 p.m.	Global Trend Radar: Emerging Markets for the Equestrian Industry Audrey Chong, Morgan Froment, Karsten Lütteken, Annika Rettig, Magdalena Skorlinska
5:10 p.m.	Break: Coffee & Snacks
5:40 p.m.	More Than Results: Visibility, Responsibility and Mental Strength in Elite Sport Lara de Liedekerke-Meier
6:00 p.m.	Good Intentions vs. Real Impact – Why Credibility Matters Most in Partnerships Laura Goetsch
6:20 p.m.	Where Are We Now? What’s Changing – And What’s Here to Stay In The Equestrian Industry 2026 Andreas Beckers, William Benguigui, Nathalie Blomquist, Thibault Delattre, Johannes Stübben
7:00 p.m.	Food & Drinks
8:00 p.m.	Connection is Research: The Endless Journey Of Understanding The Language Between Horse & Human Alizée Froment
8:20 p.m.	Better, together. How Enso Equestrian Creates Strong Partnerships Beyond The Industry Joel Birks, Simon White
9:00 p.m.	Food & Drinks
10:00 p.m.	End

Sunday, 8 February 2026

Time	Agenda
9:00 a.m.	Welcome, Creators! (Guided round tour - exclusively for invited content creators) SehrwieViel
9:00 a.m.	Target Groups Deep Dive (Guided round tour - exclusively for invited guests - only in German) Jumpin' Media
10:00 a.m.	Arrival: Coffee & Snacks
10:30 a.m.	Welcome SehrwieViel
10:35 a.m.	Food For Thought At The Start Of The Day: Ideas For Resilience Janina Budde
10:50 a.m.	Courage Starts With Action. About Freedom, Personal Responsibility, And Taking The First Step. Tina Meier
12:10 p.m.	Creative Visual Communication – Beyond The Expected: Developing A Visual Signature In Equestrian Photography Madeleine D. Bergsjø
1:30 p.m.	Unpacking Our Careers: A Sit Down With Matt Harnacke & Carl Hedin - Part I Matt Harnacke, Carl Hedin
2:15 p.m.	Break: Coffee & Snacks
2:45 p.m.	Unpacking Our Careers: A Sit Down With Matt Harnacke & Carl Hedin - Part II Matt Harnacke, Carl Hedin
3:45 p.m.	Goodbye SehrwieViel
4:00 p.m.	End

+++ spoga horse CREATOR DAYS on demand+++

You can't be there live in Cologne ? No problem – you can experience the content of the spoga horse CREATOR DAYS 2026 on demand from our partner clipmyhorse.tv:

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Impressions of spoga horse CREATOR DAYS 2025

To the spoga horse CREATOR DAYS

Contact us:

Kristina Sehr

Tel. 0176 / 31 48 08 43

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