EQUI LIVING

Special exhibition 'next generation'

Name: spoga horse
Start: 2026-02-07
End: 2026-02-09
Location: Koelnmesse GmbH

Equestrian sports are struggling to attract young riders. Contributing to this is the steady decline in the number of riding schools and lesson horses. As a result, it has become difficult for many children to get started in the sport.

At spoga horse 2025, this issue took centre stage with the theme 'next generation', showcasing how playful approaches can spark children’s passion for the equestrian world and reach new target audiences.

The EQUI LIVING special exhibition presented innovative solutions from industry partners addressing the current challenges in the equestrian sector. From toys and hobby horses to pioneering support programmes and digital solutions for riding schools – these practical concepts focused on promoting the next generation of young riders and facilitating their entry into equestrian sports. A dedicated showcase highlighted products designed to capture children’s imagination and enthusiasm.

Doris Bregen-Meiners, Chairwoman of the Reit-und Fahrverein Fürstenau e.V.

"I was very pleased with the special show and my talk on stage, because it shifted the focus from the ‘bubble’ of top-class sport to existential issues for clubs and businesses with school horses at grassroots level.
I consider the topic of promoting young talent as part of spoga horse to be important because the entire equine business depends on getting children, young people and parents excited about horses on site. Making the social ADDED VALUE OF HORSES clear is the mammoth task of all players. Without young talent, there is no business and no healthy basis for top-class sport.
My highlights at spoga horse were the keynotes, stage talks and side talks at the Creatordays. Kristina Sehr and Clipmyhorse in the livestream did a fantastic and inspiring job. Social media & co offer huge opportunities to reach new target groups and network ‘out-of-the-box’."