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Rechtssicher „influencen“: Kennzeichnungspflichten, Haftung & Vertragsgestaltung | Event on the spoga horse spring 2020
Koelnmesse GmbH

Legal "influencing": labelling obligations, liability & contract design

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10.02.2020 | 1:30 p.m. - 2:00 p.m.
spoga horse Academy
Academy Halle 8 Stand C-030, E-031

German with simultaneous translator
Koelnmesse GmbH

The event

  • For companies that work with influencers, legal questions constantly arise: Advertising - when and in what form must markings be made? How should the cooperation be contractually structured? The lecture will highlight the latest developments and court decisions on labelling obligations. In addition to an overview of the most important legal questions, the lecture will also deal with the worst case scenario: Who is liable if applicable rules are not observed or labels are missing? Finally, a short overview follows with tips on how to draft contracts with influencers in order to avoid problems in advance.