08.02.2026 | 4:00 p.m. - 4:45 p.m.
german
THE STAGE
spoga horse Event Team
THE STAGE Hall 7
The event
The equestrian industry is often underestimated – economically and strategically.
Yet it represents a resilient market shaped by stable demand, emotional engagement, and expanding global reach.
This keynote offers a data-driven analysis of market volume, labor-market effects, and global developments, combined with a clear perspective on the key trends shaping the future of the equestrian economy.