| Time | Agenda |
|---|---|
| From 11:30 a.m. | Arrival: Coffee & snacks |
| 12:00 p.m. | Welcome SehrwieViel |
| 12:10 p.m. | Think Less, Feel More: Hypnosis Impulse Antonia Wittfoth |
| 12:30 p.m. | The Moment Everyone Likes It, It’s Dead Kim Dammann, Anna Gerhards, Anna Lappenküper |
| 1:15 p.m. | Values over Virality: Rethinking Impact In The Equestrian Industry Annica Hansen |
| 1:45 p.m. | More Than Reach - Creator vs. Athlete: roles, expectations and the key factors behind modern brand collaborations Susanne Casper, Anna Siemer, Juliane Wyrwol |
| 2:15 p.m. | Break: Coffee & Snacks |
| 2:45 p.m. | Patrick Thomalla: A Horse Boy On The Big Stage Patrick Thomalia |
| 3:00 p.m. | From Reach To Relevance: How Creators & Brands Are Building Real Businesses Instead Of Just Producing Content Gina Bresch |
| 3:30 p.m. | New Perspectives in Equestrian Sport: Beyond the Bubble, Into the Future Christina Baeck, Laura Enderes, Josef Kmoch, Linda Krüger, Regine Mispelkamp |
| 4:15 p.m. | Teamwork Without The Fuss: How It Really Works! Tina Meier, Matthes Röckener |
| 4:35 p.m. | Global Trend Radar: Emerging Markets for the Equestrian Industry Audrey Chong, Morgan Froment, Karsten Lütteken, Annika Rettig, Magdalena Skorlinska |
| 5:10 p.m. | Break: Coffee & Snacks |
| 5:40 p.m. | More Than Results: Visibility, Responsibility and Mental Strength in Elite Sport Lara de Liedekerke-Meier |
| 6:00 p.m. | Good Intentions vs. Real Impact – Why Credibility Matters Most in Partnerships Laura Goetsch |
| 6:20 p.m. | Where Are We Now? What’s Changing – And What’s Here to Stay In The Equestrian Industry 2026 Andreas Beckers, William Benguigui, Nathalie Blomquist, Thibault Delattre, Johannes Stübben |
| 7:00 p.m. | Food & Drinks |
| 8:00 p.m. | Connection is Research: The Endless Journey Of Understanding The Language Between Horse & Human Alizée Froment |
| 8:20 p.m. | Better, together. How Enso Equestrian Creates Strong Partnerships Beyond The Industry Joel Birks, Simon White |
| 9:00 p.m. | Food & Drinks |
| 10:00 p.m. | End |
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CREATOR DAYS
The encounter between and with equestrian influencers
spoga horse CREATOR DAYS
The importance of digital creators for brand communication is increasingly being recognized and used by players in the equestrian industry. This innovative congress, training and exchange format shed light on what is possible - beyond traditional channels.
spoga horse CREATOR DAYS brought together people who are enthusiastic about equestrian social media marketing and equestrian influencer marketing. They exchanged ideas, inspired each other and made valuable contacts.
Keynotes, panel talks, interviews on stage: Our conference agenda is diverse and offered you a variety of ideas, input and inspiration.
Agenda 2026:
Saturday, 7 February 2026
Sunday, 8 February 2026
| Time | Agenda |
|---|---|
| 9:00 a.m. | Welcome, Creators! (Guided round tour - exclusively for invited content creators) SehrwieViel |
| 9:00 a.m. | Target Groups Deep Dive (Guided round tour - exclusively for invited guests - only in German) Jumpin' Media |
| 10:00 a.m. | Arrival: Coffee & Snacks |
| 10:30 a.m. | Welcome SehrwieViel |
| 10:35 a.m. | Food For Thought At The Start Of The Day: Ideas For Resilience Janina Budde |
| 10:50 a.m. | Courage Starts With Action. About Freedom, Personal Responsibility, And Taking The First Step. Tina Meier |
| 12:10 p.m. | Creative Visual Communication – Beyond The Expected: Developing A Visual Signature In Equestrian Photography Madeleine D. Bergsjø |
| 1:30 p.m. | Unpacking Our Careers: A Sit Down With Matt Harnacke & Carl Hedin - Part I Matt Harnacke, Carl Hedin |
| 2:15 p.m. | Break: Coffee & Snacks |
| 2:45 p.m. | Unpacking Our Careers: A Sit Down With Matt Harnacke & Carl Hedin - Part II Matt Harnacke, Carl Hedin |
| 3:45 p.m. | Goodbye SehrwieViel |
| 4:00 p.m. | End |
+++ spoga horse CREATOR DAYS on demand+++
You can't be there live in Cologne ? No problem – you can experience the content of the spoga horse CREATOR DAYS 2026 on demand from our partner clipmyhorse.tv:
