Apply as an exhibitor 2026

Become an exhibitor at spoga horse now!

The leading B2B trade fair for the worldwide equestrian industry

Under the motto "Passion & Profession", spoga horse offers companies, professionals and influencers the optimal platform to present the industry's current themes and products, gain inspiration and network. The Rhine metropolis, Cologne, is the ideal stage for showcasing your company. Our product worlds impress a wide audience - from fashion trends, to equestrian sport accessories, horse feed, digital solutions for the industry and trade as well as capital goods for the stable and transport, through to new care and health products. Furthermore, inspiring events and formats set valuable impulses and the industry pioneers are distinguished with the spoga horse TOP INNOVATIONS Award.

Become part of our worldwide community!

Discover the benefits as an exhibitor

About spoga horse

436

exhibitors from 33 countries

76%

foreign share in 2025

8,500

guests from 77 countries

58 %

foreign share in 2025

Top industries of the visitors:

Specialised trade
Retail trade
Wholesale trade
Department store
Online trade
Import/Export
Discounter
Association/Institution
Professional (e.g. Horse-, Sports-, Breeding enterprises/ Professional sports/ Horseman/Trainer/Veterinarian/ Physiotherapist/Horseshoer)

Our product worlds

Clothing for riders
Equestrian sport accessories
Care and health
Saddles and accessories
Stable
Gift items & toys
E-commerce
Services
Feed
Paddock
Transport

"spoga horse 2025 was once again an important and interesting trade fair, during which we enjoyed a very good exchange with our industry partners and suppliers. This particularly applies for our purchasing department, but this time also for several marketing employees, for whom spoga horse 2025 was a great source of inspiration. As dealers we are very pleased that the theme youth promotion has now also become an integral part of spoga horse. We need a good foundation in Germany to push this extremely important theme forward across the organisations. The Equi Living - next generation special event was a further important step in this direction."

ARND WIEGLER

CEO, EQUIVA GMBH

"spoga horse 2025 was a total success for us. With a high frequency of visitors and strong international trade audience, we were able to optimally present our new Pikeur and Eskadron collections. Thanks to the manifold events, the trade fair had an impressive external impact – we are satisfied all round."

Hans-G. Johannsmann

Sales Director, Pikeur Reitmoden BRINKMANN GmbH & Co KG

Your appearance at spoga horse 2026

As an exhibitor of spoga horse 2026 you will profit from fresh impulses, dynamic competition and an inspiring community. As the number one trading platform of the global equestrian industry, we offer you the perfect stand area to present your product portfolio in a striking manner.

Simply give us a call – together we will find the perfect solution for your individual appearance.

Stand rental fee *€256.00 per m²

*This price does not include energy or other additional costs.

To the registration

Our villages

spoga horse START-UP VILLAGE

Your company is less than 5 years old? Then, find the right offer for your start-up at spoga horse here! Select from two alternative packages that will allow the perfect presentation of your business in the Start-Up Village and attract maximum attention.

Start-Up Small Package

The Start-Up Small Package offers you a favourably-priced opportunity of presenting your innovations to an international trade audience. Ideal for companies that want to raise their brand profile and establish initial contacts.

The Start-Up Small Package includes the following services:

1 m² surface
Display stand
Company logo
Entry in all search and print media of spoga horse

Price per unit €699.00

More information

Start-Up Big Package

Opting for the Start-up Big Package will ensure your company an ever bigger presence; to attain maximum attention at spoga horse 2026.

The Start-up Package includes the following services:

6 m² surface
1 m² storeroom
Display counter
Company logo
Entry in all search and
print media of spoga horse

Price per unit €3,649.00

More information

spoga horse STABLE VILLAGE

Demand for capital goods for stables, horses, and riders continues to grow at spoga horse. With the new spoga horse STABLE VILLAGE, we offer companies like yours a dedicated space for optimal positioning – with zero planning effort and maximum visibility.

Stable Village Small Package

The Stable Village Small Package includes the following services:

12.5 m² space incl. storage cabin
complete stand construction package (incl. furniture, electricity, lighting)
Graphic space incl. company logo
Access to top decision-makers in the industry
3 exhibitor passes, 20 visitor codes
Print & online catalog entry

Price per unit €5,999.00

Stable Village Big

The Stable Village Big includes the following services:

17.5 m² space incl. storage cabin
Maximum visibility
complete stand construction package (incl. furniture, electricity, lighting)
Graphic space incl. company logo
Access to top decision-makers in the industry
3 exhibitor passes, 20 visitor codes
Print & online catalog entry

Price per unit €6,799.00

spoga horse E-COMMERCE VILLAGE

Make the equestrian sport industry more digital with your products and services. You can reach the top decisionmakers of the equestrian industry at spoga horse! Present your digital solutions directly to the specialised dealers, brands and industry experts in the spoga horse ECOMMERCE VILLAGE. Seize the opportunity to tap into new target groups, demonstrate your presence in a slot on THE STAGE and scale your international business – with maximum visibility.

Indoor trade show booth promoting natural horse dental care products with banners stating 'Stops bacteria' and 'Finally healthy teeth'

spoga horse E-COMMERCE VILLAGE

Participants of the spoga horse E-COMMERCE VILLAGE each participate on an individual area and design their stand construction independently.

Simply give us a call – together we will find the perfect solution for your individual appearance.

More information

spoga horse DOG VILLAGE

Over 54% of horse owners also own a dog - with an upwards tendency. In the scope of the new DOG VILLAGE, spoga horse 2026 is expanding and optimising its main focus segments and is offering a curated presentation surface that opens up new sales opportunities among an affluent target group.

You are a manufacturer of dog accessories and supplies? Then, as a company, place your products where lifestyle, animal love, and purchasing power converge, and where you connect with all retail structures.

Complete stand package "DOG VILLAGE"

The complete stand package "DOG VILLAGE" includes the following services:

6 m² exhibition space incl. storage cabinet
Complete stand construction package (incl. furniture, electricity, lighting)
Graphic area incl. company logo
Access to the industry's top decision-makers
4 exhibitor passes
"Light" marketing package
Prime location in Hall 7 near THE STAGE

Price per Unit €3,999.00

More information

Part of spoga horse 2026 are among others:

Our events at a glance

The winners of the spoga horse TOP INNOVATIONS 2025

Our high-calibre jury has made its selection!

Take a look at the winners and nominees of this year's spoga horse TOP INNOVATIONS.

To the TOP INNOVATIONS 2025

spoga horse THE STAGE

The large, multifunctional main stage is the central zone at spoga horse, where among others the spoga horse FASHION WALK, the award ceremony of the spoga horse TOP INNOVATIONS Awards as well as exciting panels and discussions are held.

spoga horse THE STAGE

spoga horse EQUI LIVING special event

The EQUI LIVING special event was staged under the motto "next generation" and showed how to enthuse children for the horse scene in a playful way and make getting started easier for them. The emphasis lay on themes like riding schools, safe equipment and innovative concepts to set fresh impulses.

Take a look back at the special show 2025:

spoga horse EQUI LIVING

spoga horse FASHION WALK

Which trends are conquering the industry, which must-haves and looks are going to dominate the next season? The crème de la crème of the fashion world meet up on the spoga horse FASHION WALK with its central location on the show platform, THE STAGE.

spoga horse FASHION WALK

Reitsport BRANCHE Retailer Award powered by spoga horse

Quality pays off: The Reitsport BRANCHE Retailer Award recognizes outstanding achievements in the retail sector – from companies of all sizes with that extra touch of innovation and customer service.

To the Retailer Award

Find all information about your participation as an exhibitor in our booklet:

Download spoga horse 2026 Exposé (.pdf)

Contact us:

Lukas Bobula
Sales Manager Germany
Tel. +49 221 821-2195
Write an e-mail

Astrid Barkowski
Sales Operations Manager
Tel. +49 221 821-2543
Write an e-mail

Beware of fraud attempts!

Currently, fake Koelnmesse invoices are being sent by email and fraudulent calls are being made. The criminals use manipulated phone numbers – including official spoga horse hotlines – and email addresses that look very similar to the official ones.

Important information:

spoga horse does not offer any telephone discount promotions.

Check your invoices carefully and do not make any payments on suspicious claims.

Official invoices are sent exclusively by services@exhibitor.koelnmesse.de .

Inform us of any suspicious activity.