Your interface to two strong target groups
spoga horse DOG VILLAGE

Dogs have long since become more than companions. They are family members, training partners and faithful friends at the stables. Over 54 percent of horse owners have a dog themselves. This is precisely where the new DOG VILLAGE comes into play - as a platform for brands that want to exhibit their products for dogs in the midst of the equestrian sport community.
Present your brand in the environment of a passionate and affluent target group. The DOG VILLAGE has a central location in Hall 7, right next to THE STAGE.
Your advantages at a glance
- Obtain access to a passionate and quality-conscious target group
- Make use of the potential of a growing market segment with high visibility in the equestrian sport trade.
- Two worlds, one appearance: Present your products where horse and dog lovers come together
- Clear, compact, effective: Profit from a complete stand construction package, a central location and minimum planning effort.
Position your products where the love of animals meets lifestyle. At spoga horse 2026 in Cologne from 7 to 9 February.