07.–09.02.2026 #spogahorse

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Your interface to two strong target groups

spoga horse DOG VILLAGE powered by pet

Two people at spoga horse event examining a black and white spotted dog mannequin wearing a harness

Dogs have long since become more than companions. They are family members, training partners and faithful friends at the stables. Over 54 percent of horse owners have a dog themselves. This is precisely where the new DOG VILLAGE powered by pet comes into play - as a platform for brands that want to exhibit their products for dogs in the midst of the equestrian sport community.

Present your brand in the environment of a passionate and affluent target group. The DOG VILLAGE powered by pet has a central location in Hall 7, right next to THE STAGE.

The complete stand package DOG VILLAGE: PRICE EUR 3,999
Rendering Stand DOG VILLAGE

  • 6 m² exhibition space incl. storage cabinet
  • Complete stand construction package (incl. furniture, electricity, lighting)
  • Graphic area incl. company logo
  • Access to the industry's top decision-makers
  • 3 exhibitor passes
  • "Light" marketing package
  • Prime location in Hall 7 near THE STAGE

Price per Unit: EUR 3,999.00

++New+++ DOG VILLAGE Start-up Package: PRICE EUR 3,000

  • Stand area 6 sqm
  • AUMA fee
  • Flat rate for energy costs
  • Marketing Package (see item 7.1 b Special Participation Conditions - invoicing takes place via the stand package)
  • Stand construction Clickwall white H 3 m
  • Lockable booth 1 x 1 m, shared for two exhibitors
  • Exhibitor logo in digital print, 1sqm
  • 1 display spotlight
  • Rewind carpet, will be recycled and reused after the trade fair
  • 3 platforms for product presentation: 40x40x40 ; 40x80x40; 80x80x40 cm
  • Waste bin shared for two exhibitors
  • 230V power connection
  • Daily stand cleaning and waste disposal
  • Additional graphic areas available on request after booking on all wall areas

  • Access to the industry's top decision-makers
  • 3 exhibitor passes
  • "Light" marketing package
  • Prime location in Hall 7 near THE STAGE

Price per Unit: EUR 3,000.00

Book the booth package now

Your advantages at a glance

  • Obtain access to a passionate and quality-conscious target group
  • Make use of the potential of a growing market segment with high visibility in the equestrian sport trade.
  • Two worlds, one appearance: Present your products where horse and dog lovers come together and you can connect with all commercial structures.
  • Clear, compact, effective: Profit from a complete stand construction package, a central location and minimum planning effort.

Position your products where the love of animals meets lifestyle. At spoga horse 2026 in Cologne from 7 to 9 February.

To the application

What our visitors say

Ralf Berger, CEO Pferdesporthaus Loesdau

With the new DOG VILLAGE powered by pet format, spoga horse is picking up on a trend that we clearly recognise in the market: many horse owners are also dog owners – and this is precisely where the potential for trade lies.

As equestrian retailers, we see this as a sensible expansion. Demand for dog products is growing, and DOG VILLAGE powered by pet offers a targeted platform for discovering new suppliers and further developing our product range.

A strong initiative that advances trade fairs, retail and industry alike.

Ralf Berger,
CEO Pferdesporthaus Loesdau

Register now for the Marketing Village Package

To the application

You have questions?

  • Lukas Bobula

    Lukas Bobula Sales Manager Germany

    Tel. +49 221 821-2195

    Write an e-mail

  • Astrid Barkowski

    Astrid Barkowski Sales Operations Manager

    Tel. +49 221 821-2543

    Write an e-mail