Natural Horse Treats

Pony Bueno
Natural Horse Treats – Craft Quality for the B2B Market
Pony Bueno is a Polish brand specialising in natural horse treats, developed with a strong focus on simple formulations, craft-based production, and a conscious approach to equine nutrition. Since 2016, the brand has been responding to the growing demand for products that are transparent, safe, and aligned with the physiology of the horse.

Positioned in the natural / quality / specialty segment, Pony Bueno offers a clear alternative to mass-produced treats based on molasses, sugar, and artificial additives. All products are made without artificial flavours, colours, or preservatives and are based on short, clearly communicated ingredient lists.

The brand follows a craft production model with strict quality control, ensuring repeatability, stable structure, safe handling, and consistent visual quality across batches. This approach allows Pony Bueno to maintain direct control over product standards while remaining flexible to market needs.

Pony Bueno treats are designed for everyday use in training and handling. Their optimised size, stable texture, and natural aroma support high acceptance by horses and positive feedback from end users, resulting in reliable repeat purchasing behaviour at the retail level.

The brand is well suited for:

equestrian and feed retailers,
specialist distributors,
e-commerce platforms,
sport and leisure stables,
educational and training centres.
With a clear brand identity, cohesive packaging, and education-based communication, Pony Bueno supports value-driven sales rather than price competition. The products integrate easily into premium and semi-premium assortments and appeal to customers seeking quality and authenticity.

Pony Bueno represents a high value-added complementary product, designed for long-term B2B partnerships and aligned with current trends in conscious equine nutrition.