Good reasons for spoga horse 2026

We have many good reasons why you should be there!

Cologne is waiting for you!

Nice to see you at spoga horse. Become part of the leading trade fair - as an exhibitor or visitor. There are many good reasons to be there. To back this up with a few figures: Over 400 exhibitors are expected. Last year, almost all of them stated that they had achieved their trade fair objectives. No wonder: 80% of trade visitors are decision-makers.

Find out what else speaks in favour of spoga horse 2026:

Your advantages as a visitor

Complete range of equine products: As a decision-maker or buyer, you can expect the full range of innovative products - from equipment to feed supplements. Find out what will be the trend tomorrow.
International, high-calibre exhibitors: Nowhere else will you find a comparable density of brands and newcomers from all over the world - in terms of quantity and quality.
Shows, sessions, special areas: spoga horse combines exhibition, content and networking in one place. Be inspired - from fashion events and panel discussions to themed areas.
Discover even more good reasons

Your advantages as an exhibitor

Marketplace number 1: At spoga horse you will meet top executives from purchasing, stationary and online retail. This is where orders are placed and listed on an international level.
Global networking trade fair: spoga horse brings together companies, organisations, service providers, professionals, creators and the media. Strengthen partnerships and find new alliances.
Stage for your innovations: Promote your pioneering products and themes in attractive show and conference formats. Take part in prestigious awards such as the spoga horse TOP INNOVATIONS.
Discover even more good reasons

Our events:

spoga horse THE STAGE

The large, multifunctional main stage is the central zone at spoga horse, where among others the spoga horse FASHION WALK, the award ceremony of the spoga horse TOP INNOVATIONS Awards as well as exciting panels and discussions are held.

spoga horse THE STAGE

spoga horse TOP INNOVATIONS 2026

With our "spoga horse TOP INNOVATIONS" competition, we would like to offer a stage to the greatest innovations in the equestrian industry. A renowned jury evaluates and nominates the most innovative products worldwide, of which the best five products will be awarded the title "spoga horse TOP INNOVATION".

Learn more

Trade show booth with the word »EQUILIVING« on the floor, several people looking at products displayed on wooden tables.

EQUI LIVING 2026 „next generation“

Under the leitmotif „next generation“, the EQUI LIVING special event in Hall 8 will show how children and families can more easily find their way into the world of horses. Presented are playful entry points, sponsorship projects, associations and initiatives with the goal of attracting the next generation to equestrian sports.

Learn more

spoga horse FASHION WALK

Which trends are conquering the industry, which must-haves and looks are going to dominate the next season? The crème de la crème of the fashion world meet up on the spoga horse FASHION WALK with its central location on the show platform, THE STAGE.

Learn more

To the event search 2026

Our spoga horse VILLAGES:

spoga horse START-UP VILLAGE

The spoga horse START-UP VILLAGE in hall 7 is the place-to-be for young, innovative companies that enrich the equestrian sport with their sustainable and creative solutions. Discover here the latest trends and products that could revolutionise the international equestrian industry.

Which highlights await you?
Experience exciting start-ups that are setting trends with fresh ideas.

Let yourself be inspired and discover the innovations of tomorrow!

spoga horse E-COMMERCE VILLAGE

The spoga horse E-COMMERCE VILLAGE in hall 7 is the central platform for digital solutions and innovations in the field of equestrian sport. From online shop design, to ERP systems, through to the new e-invoicing requirement - leading experts will present practical approaches and valuable impulses to you.

Which highlights await you?
In 2025, innovative exhibitors awaited you, including leading companies such as Remira, Taxbeat, Reknova and many more. You can also experience exciting panel talks with the participants of the spoga horse E-COMMERCE VILLAGE on our big stage THE STAGE .

Two brown dogs with collars lying and sitting on a carpet indoors with chairs and advertising banners.

spoga horse DOG VILLAGE powered by pet

New at spoga horse: the DOG VILLAGE powered by pet in Hall 7 puts the spotlight on dogs as loyal companions in the equestrian world. Whether as family members, training partners or trusted friends in the stable – for many equestrian enthusiasts, dogs are simply part of the sport.

What highlights await you?

Discover innovative brands and products all about dogs – offering valuable additions to equestrian retail and helping to tap into new target groups. Equestrian professionals meet canine experts here, creating real added value for your product range.

Take the opportunity to explore targeted products and solutions related to dogs within the equestrian sector!

Three people stand in front of a horse stable with wood and metal elements in an exhibition hall.

spoga horse STABLE VILLAGE

The spoga horse STABLE VILLAGE offers, for the first time, a central platform for long-lasting capital goods in stabling, operations and equestrian infrastructure. Whether riding schools, breeders or stable managers – this is where professionals find innovative products for the future of horse keeping.

What highlights await you?

Meet leading suppliers in areas such as stable construction, feeding systems, climate control, transport and more. The STABLE VILLAGE brings together decision-makers and innovative technologies that boost efficiency and sustainability in day-to-day operations.

Explore this new hub for modern stable management – in cooperation with Pferdebetrieb magazine.