spoga horse award Autumn 2017

spoga horse award

Our new spoga horse award replaces our former innovation award and it will again be realized together with our media partner equitrends.

The nominated products will be presented in the spoga horse award area in passage 10/11. The winners in each category will be announced at spoga horse.

1. Innovation → Application of products

Innovations are considered to be product developments,

• which have not been available on the market for longer than 1 year and which differ from conventional products found on the market in terms of their form, appearance,material characteristics, operation and/or technology and which do not violate the intellectual property laws or commercial property rights in the broadest sense of the term.

• which feature significant and recognisable differences in terms of their design, material or function compared to existing products.

2. Sales concept → Application of concepts

A sales concept is considered to be a sales-promoting measure in the broadest sense of the term, which assists equestrian sport dealers in selling the product. These include, for example:

• Presentation tools: Prospects, models, samples, etc.

• Information tools: Video tutorials, fact sheets, etc.

• Advertising materials: Image and text material, POS campaigns, mailings, etc.

The concept must already exist and be applied in practice.

3. Sustainability/CSR → Application of products or concepts

Competition entries, whose focus lie on sustainability and Corporate Social Responsibility (CSR), will be distinguished in this category. These entries describe measures, the implementation of which make the assets of the company environmentally-friendly, socially responsible and/or economical. For example, these measures can entail

• the reduction of CO² emissions as a contribution towards protecting the climate

• improvements of the environmental-friendliness of the supply chain

• socially responsible cooperations with production partners, etc.

The measures have to already exist and be applied in practice. The jury reserves the right, as required, to award a special prize for particularly prize-worthy products, concepts or projects.

Deadline for application is 10.07.2017.

Before the trade fair begins, a jury nominates a maximum of ten products from each category that have been displayed at the spoga horse award in passage 10/11. The jury consist of experts from the trade, the trade press and science. The nominees will be announced in the end of July.

During the trade fair, the jury and the trade visitors at spoga horse judge the thirty nominated products on display and select two winners for each category. Visitors to the fair are part of the final jury and will be involved in determining the winners for each category. Using participation cards, visitors can vote for their favourites in each category. Their vote also entitle them to participate in a raffle.

Visitor voting ends at 04:00 p.m. on Monday, 4 September 2017.

The votes will be tabulated and the results will be announced on Tuesday, 5 September 2017, during the award ceremony at 12:00 p.m. in the spoga horse award area in passage 10/11.