Concentrated know-how: The Academy

Social media: How to use customer data successfully
The free advertising medium is currently being used by the stationary retail little and irregularly used. Google & Co. are used by the End consumers as an information medium gladly visited. Google My Business is a must-have for every entrepreneur!

Speaker: Johannes Michael Mertens

Website optimization: Practical SEO tips for everyone
The most important SEO basics and their implementation for beginners and advanced learners explained. Tips and tricks for good SEO in 2020.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

Customer communication: How good content can accompany the customer journey
Accompany your customers along the customer journey with suitable and creative content. Best Practice: How to recognize touchpoints and good content offers.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

Customer loyalty: Shop windows - analogue and digital
The shop window is demonstrably one of the strongest frequency drivers in the stationary retail trade. The presentation of goods in the digital world to transfer, improves and increases the attention of regular customers.

Speaker: Johannes Michael Mertens

spoga horse presents success stories: The Horse App
Christina Terbille founded "Die Pferde App GmbH" in 2018 and is now the managing partner. In her presentation she will let us immerse ourselves in her exciting founding story and tell us how the idea for the app came about, what gave her courage to found it, but also what challenges she faced.

Speaker: Christina Terbille (Die Pferde App GmbH)

Merchandise management: Assortment planning and inventory control
The WAWI offers a wealth of practical and easily understandable lists. With a little practice, any user can use this information in the Use day-to-day business. Owners receive a precise overview in real time about their business operations.

Speaker: Johannes Michael Mertens

Social Media: Best Practice für Global Brands
Social Media is just a part of marketing but such an exciting one. Social media is still a growing world of millions of opportunities for different companies. Hence, it is definitely important to know how to use it for your brand.

Speaker: Maria Zhukova

Social Media: Pinterest – how to increase reach using pins
Pinterest is not only a social network, but also a search engine. In this lecture you will see how you can use this potential.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

Digitization: Voice Search - How you can use the voice assistants Alexa, Siri and Co. for your business
Voice search is becoming increasingly relevant. Why and how you can prepare your business for this will be explained using a best practice example in this lecture.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

spoga horse presents success stories: The Horse App
Christina Terbille founded "Die Pferde App GmbH" in 2018 and is now the managing partner. In her presentation she will let us immerse ourselves in her exciting founding story and tell us how the idea for the app came about, what gave her courage to found it, but also what challenges she faced. Furthermore she will report about the essential milestones, successes and experiences (like her appearance in the VOX show "Die Höhle der Löwen"), which make her foundation so special.

Speaker: Christina Terbille (Die Pferde App GmbH)

Website optimization: Practical SEO tips for everyone
The most important SEO basics and their implementation for beginners and advanced learners explained. Tips and tricks for good SEO in 2020.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

Social Media: Pinterest - the path to reach through pins
Pinterest is not only a social network, but also a search engine. In this lecture you will see how you can use this potential.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)

Legal "influencing": labelling obligations, liability & contract design
For companies that work with influencers, legal questions constantly arise: Advertising - when and in what form must markings be made? How should the cooperation be contractually structured? The lecture will highlight the latest developments and court decisions on labelling obligations. In addition to an overview of the most important legal questions, the lecture will also deal with the worst case scenario: Who is liable if applicable rules are not observed or labels are missing? Finally, a short overview follows with tips on how to draft contracts with influencers in order to avoid problems in advance.

Speaker: Kim-Laura Linnenberg (Lausen Rechtsanwälte)

Customer communication: How good content can accompany the customer journey
Accompany your customers along the customer journey with suitable and creative content. Best Practice: How to recognize touchpoints and good content offers.

Speaker: Nadine Götzen , Sarah-Laurien Weiher (ehorses)