
In renewed cooperation with ehorses - Europe's leading online horse market - trade visitors will be offered a comprehensive seminar and workshop programme dealing with the requirements, opportunities and risks of online marketing trade. Retail-professional J.M. Mertens provides fresh ideas and practical solutions for your sales floors.
These are the first topics at this year's spoga horse Academy:
- Practical SEO tips for everyone
- Pinterest for beginners - the way to high range pins
- How good content can accompany the customer journey
- Voice search - how you can use the language assistants Alexa, Siri and Co. for your business
- Social media tips for Global Brands (best practice example by social media manager von Stübben)
- Customer data from the social media
- Customer loyalty via the shop window and via the digital shop window
- Assortment planning and inventory control from merchandise management
- spoga horse presents success stories: the horse app

Contact
Anette
König
Event Manager
Tel. +49 221 821-3122
Write an e-mail