spoga horse 08.–10.02.2020 #spogahorse

Concentrated know-how: The Academy

spoga horse Academy

In renewed cooperation with ehorses - Europe's leading online horse market - trade visitors will be offered a comprehensive seminar and workshop programme dealing with the requirements, opportunities and risks of online marketing trade. Retail-professional J.M. Mertens provides fresh ideas and practical solutions for your sales floors and will again be bringing impulses and solutions for the stationary trade. In addition, Christina Terbille (Die Pferde App) and Caterina Steffen (HorseFuturePanel) present success stories from the equestrian sports industry.

You can find the programme of the spoga horse Academy here and in the event search :

Programme at the spoga horse Academy

Saturday, 8 February 2020
Time
Topic
11:00 a.m. - 12:00 p.m.
Social media: How to use customer data successfully
The free advertising medium is currently being used by the stationary retail little and irregularly used. Google & Co. are used by the End consumers as an information medium gladly visited. Google My Business is a must-have for every entrepreneur!
12:30 p.m. - 1:30 p.m.
Website optimization: Practical SEO tips for everyone
The most important SEO basics and their implementation for beginners and advanced learners explained. Tips and tricks for good SEO in 2020.
1:30 p.m. - 2:00 p.m.
Modern challenge: Digitalisation in the horse industry
When it comes to the topics of horse management and digitalisation, tradition meets modernity. While equestrians have been digital for a long time in terms of their communication behaviour, the significance of digitalisation on the application level is growing rather slowly.
2:00 p.m. - 3:00 p.m.
Customer communication: How good content can accompany the customer journey
Accompany your customers along the customer journey with suitable and creative content. Best Practice: How to recognize touchpoints and good content offers.
4:00 p.m. - 5:00 p.m.
Customer loyalty: Shop windows - analogue and digital
The shop window is demonstrably one of the strongest frequency drivers in the stationary retail trade. The presentation of goods in the digital world to transfer, improves and increases the attention of regular customers.
5:00 p.m. - 6:00 p.m.
spoga horse presents success stories: The Horse App
Christina Terbille founded "Die Pferde App GmbH" in 2018 and is now the managing partner. In her presentation she will let us immerse ourselves in her exciting founding story and tell us how the idea for the app came about, what gave her courage to found it, but also what challenges she faced.
Sunday, 9 February 2020
Time
Topic
11:00 a.m. - 12:00 p.m.
Merchandise management: Assortment planning and inventory control
The WAWI offers a wealth of practical and easily understandable lists. With a little practice, any user can use this information in the Use day-to-day business. Owners receive a precise overview in real time about their business operations.
12:30 p.m. - 1:30 p.m.
spoga horse presents success stories: Horses for our children e.V.
The importance of the horse has decreased in the German population in the past decades. And yet the horse still exerts a great fascination on people, especially on children. For example, the horse is among the top 5 of all topics of interest among 4 and 5 year old children, both girls and boys. Unfortunately, there is a lack of comprehensive offers today that give children the opportunity to come into contact with the horse.
1:30 p.m. - 2:30 p.m.
Social Media: Best Practice für Global Brands
2:30 p.m. - 3:30 p.m.
Social Media: Pinterest - the path to reach through pins
Pinterest is not only a social network, but also a search engine. In this lecture you will see how you can use this potential.
4:00 p.m. - 5:00 p.m.
Digitization: Voice Search - How you can use the voice assistants Alexa, Siri and Co. for your business
Voice search is becoming increasingly relevant. Why and how you can prepare your business for this will be explained using a best practice example in this lecture.
5:00 p.m. - 6:00 p.m.
spoga horse presents success stories: The Horse App
Christina Terbille founded "Die Pferde App GmbH" in 2018 and is now the managing partner. In her presentation she will let us immerse ourselves in her exciting founding story and tell us how the idea for the app came about, what gave her courage to found it, but also what challenges she faced. Furthermore she will report about the essential milestones, successes and experiences (like her appearance in the VOX show "Die Höhle der Löwen"), which make her foundation so special.
Monday, 10 February 2020
Time
Topic
11:00 a.m. - 12:00 p.m.
Website optimization: Practical SEO tips for everyone
The most important SEO basics and their implementation for beginners and advanced learners explained. Tips and tricks for good SEO in 2020.
12:30 p.m. - 1:30 p.m.
Social Media: Pinterest - the path to reach through pins
Pinterest is not only a social network, but also a search engine. In this lecture you will see how you can use this potential.
1:30 p.m. - 2:00 p.m.
Industry barometer: Future market potential for the German horse industry
What influence do developments in society as a whole have on the horse industry? To which shifts within the target group of equestrian athletes do megatrends such as digitalisation lead? The HorseFuturePanel provides answers: It presents an overview of change processes in society, their effects on the equestrian industry and the solutions and market potential that can be derived from them.
2:00 p.m. - 2:30 p.m.
spoga horse presents success stories: Horses for our children e.V.
The importance of the horse has decreased in the German population in the past decades. And yet the horse still exerts a great fascination on people, especially on children. For example, the horse is among the top 5 of all topics of interest among 4 and 5 year old children, both girls and boys. Unfortunately, there is a lack of comprehensive offers today that give children the opportunity to come into contact with the horse.
3:00 p.m. - 4:00 p.m
Customer communication: How good content can accompany the customer journey
Accompany your customers along the customer journey with suitable and creative content. Best Practice: How to recognize touchpoints and good content offers.
Anette König

Contact

Anette König
Event Manager
Tel. +49 221 821-3122
Write an e-mail