In renewed cooperation with ehorses - Europe's leading online horse market - trade visitors will be offered a comprehensive seminar and workshop programme dealing with the requirements, opportunities and risks of online marketing trade. There is also a special on the subject of security. Due to new DIN standards and the growing demand for safety among equestrian athletes, consulting is the be-all and end-all here. A further opportunity for the stationary trade to strengthen this USP through targeted further training of specialist staff.
These are the first topics at this year's spoga horse Academy:
- Practical SEO tips for everyone
- Pinterest for beginners - the way to high range pins
- How good content can accompany the customer journey
- Voice search - how you can use the language assistants Alexa, Siri and Co. for your business
- Social media tips for Global Brands (best practice example by social media manager von Stübben)