Concentrated know-how: The Academy

In renewed cooperation with ehorses - Europe's leading online horse market - trade visitors will be offered a comprehensive seminar and workshop programme dealing with the requirements, opportunities and risks of online marketing trade. Retail-professional J.M. Mertens provides fresh ideas and practical solutions for your sales floors.

1. Practical SEO tips for everyone
2. Pinterest for beginners - the way to high range pins
3. How good content can accompany the customer journey
4. Voice search - how you can use the language assistants Alexa, Siri and Co. for your business
5. Social media tips for Global Brands (best practice example by social media manager von Stübben)
6. Customer data from the social media
7. Customer loyalty via the shop window and via the digital shop window
8. Assortment planning and inventory control from merchandise management
9. spoga horse presents success stories: the horse app