spoga horse 05.–07.02.2022 #spogahorse

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The TOP INNOVATIONS for the worldwide equestrian industry

With the aid of innovations we shape our future more successfully. They facilitate everyday life, enable us to achieve our goals and bring us forward. They have turned the equestrian world into what it is today.

In the scope of our new competition "spoga horse TOP INNOVATIONS", we are striving to offer a platform to the best innovations of the equestrian industry. Our renowned jury - comprising of the retailers Arnd Wiegler (CEO, Equiva GmbH) and Chritina Møller (Horseworld Rideudstyr), the influencers Matt Harnacke and Tanja Riedinger & Bettina Rittler from @nativehorses, as well as the professionals Bram Chardon and Judy Ann Melchior - will select the top 30 innovations worldwide. The best five products will be distinguished with the title "spoga horse TOP INNOVATION".

Take part in the spoga horse TOP INNOVATIONS competition and take advantage of a host of benefits as well as attracting more attention across the entire industry in the process.

The decision has been made - here is the award ceremony for spoga horse TOP INNOVATIONS 2021

Discover all 30 nominees with the title spoga horse PROOF OF INNOVATION 2021

Online gallery TOP 30

All nominees of the spoga horse TOP INNOVATIONS 2021:

The benefits for the five winners of the spoga horse TOP INNOVATIONS

  • Label: Rights of use and advertising materials for the title spoga horse TOP INNOVATION 2021
  • Online gallery: Professional presentation on the spoga horse website
  • Video clip: A short product teaser with the title spoga horse TOP INNOVATION per winner, which will be shared on all communication channels
  • Exposure and attention: The results will be shared across the worldwide spoga horse network
  • Trophy and certificate: A trophy and certificate round off the benefits.

The benefits for the 30 most innovative products

  • Online gallery: The 30 best products will be presented on the spoga horse website for one year in the form of a photo and product information with a link to their website
  • Exposure and attention: The results will be made available to the worldwide spoga horse media and visitor network and published on all of the communication channels of spoga horse.
  • Certificate: The 30 most innovative products receive a "spoga horse PROOF OF INNOVATION 2021" certificate

The jury

The submitted products will be assessed by an independent and interdisciplinary team. They come from the retail, influencer and professional sectors.

The retailers:

  • Arnd Wiegler - CEO Equiva GmbH, Germany
  • Christina Møller - family business Horseworld Rideudstyr, Denmark

The influencers:

  • Matt Harnacke - model, rider and influencer, @matt_harnacke, Italy
  • Team Nativehorses with Tanja Riedinger & Bettina Rittler, influencer, Germany

The professionals:

  • Bram Chardon - international four-in-hand driver, co-owner of the family business "Chardon Paardensport", the Netherlands
  • Judy Ann Melchior - Stud Manager Zangersheide and show-jumper, Belgium

The 30 most innovative products in the global equine industry are selected

5 products win "spoga horse TOP INNOVATION 2021"

The new evaluation process

All products submitted punctually will be presented to the jury for evaluation. The jury will allocate points to your product according to eight different criteria. Each criterion can be awarded up to ten points from the jury. The criteria Innovation strategy & approach as well as Overall concept receive double the amount of points. The points from all six jury members will subsequently be added together for each product submitted. In this way, the best 30 products will be determined, which in turn receive the spoga horse PROOF OF INNOVATION. The best five products win the title "spoga horse TOP INNOVATION 2021". You will receive written notification of the overall result of your product in mid-February.

The evaluation criteria

  • Mini pitch for the product (gladly as a video link)
  • Innovation strategy & approach
  • Sustainability
  • Differentiation to rival products
  • Durability & quality
  • Functionality and operation
  • Design
  • Overall concept

Contact us:

Maria Näther

Dr. Maria Näther
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