The TOP INNOVATIONS for the worldwide equestrian industry

The retailers:

• Arnd Wiegler - CEO Equiva GmbH, Germany
• Christina Møller - family business Horseworld Rideudstyr, Denmark

The influencers:

• Matt Harnacke - model, rider and influencer, @matt_harnacke, Italy
• Team Nativehorses with Tanja Riedinger & Bettina Rittler, influencer, Germany

The professionals:

• Bram Chardon - international four-in-hand driver, co-owner of the family business "Chardon Paardensport", the Netherlands
• Judy Ann Melchior - Stud Manager Zangersheide and show-jumper, Belgium

The new evaluation process

All products submitted punctually will be presented to the jury for evaluation. The jury will allocate points to your product according to eight different criteria. Each criterion can be awarded up to ten points from the jury. The criteria Innovation strategy & approach as well as Overall concept receive double the amount of points. The points from all six jury members will subsequently be added together for each product submitted. In this way, the best 30 products will be determined, which in turn receive the spoga horse PROOF OF INNOVATION. The best five products win the title "spoga horse TOP INNOVATION 2021". You will receive written notification of the overall result of your product in mid-February.

The evaluation criteria

• Mini pitch for the product (gladly as a video link)
• Innovation strategy & approach
• Sustainability
• Differentiation to rival products
• Durability & quality
• Functionality and operation
• Design
• Overall concept