spoga horse 05.–07.02.2022 #spogahorse

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The TOP INNOVATIONS for the worldwide equestrian industry

With the aid of innovations we shape our future more successfully. They facilitate everyday life, enable us to achieve our goals and bring us forward. They have turned the equestrian world into what it is today.

In the scope of our new competition "spoga horse TOP INNOVATIONS", we are striving to offer a platform to the best innovations of the equestrian industry. Our renowned jury - comprising of the retailers Arnd Wiegler (CEO, Equiva GmbH) and Chritina Møller (Horseworld Rideudstyr), the influencers Matt Harnacke and Bettina Riedinger & Tanja Rittler from @nativehorses, as well as the professionals Bram Chardon and Judy Ann Melchior - will select the top 30 innovations worldwide. The best five products will be distinguished with the title "spoga horse TOP INNOVATION".

Take part in the spoga horse TOP INNOVATIONS competition and take advantage of a host of benefits as well as attracting more attention across the entire industry in the process.

Closing date: 31.01.2021

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Apply now!

The benefits for the 5 winners of the spoga horse TOP INNOVATIONS

  • Label: Rights of use and advertising materials for the title spoga horse TOP INNOVATION 2021
  • Online gallery: Professional presentation on the spoga horse website
  • Video clip: A short product teaser with the title spoga horse TOP INNOVATION per winner, which will be shared on all communication channels
  • Exposure and attention: The results will be shared across the worldwide spoga horse network
  • Trophy and certificate: A trophy and certificate round off the benefits.

The best 5 products win the title "spoga horse TOP INNOVATION 2021"

The 30 most innovative products receive the "spoga horse PROOF OF INNOVATION"

The benefits for the 30 most innovative products

  • Online gallery: The 30 best products will be presented on the spoga horse website for one year in the form of a photo and product information with a link to their website
  • Exposure and attention: The results will be made available to the worldwide spoga horse media and visitor network and published on all of the communication channels of spoga horse.
  • Certificate: The 30 most innovative products receive a "spoga horse PROOF OF INNOVATION 2021" certificate

The jury

The submitted products will be assessed by an independent and interdisciplinary team. They come from the retail, influencer and professional sectors.

The retailers:

  • Arnd Wiegler - CEO Equiva GmbH, Germany
  • Christina Møller - family business Horseworld Rideudstyr, Denmark

The influencers:

  • Matt Harnacke - model, rider and influencer, @matt_harnacke, Australia
  • Bettina Riedinger & Tanja Rittler - influencers, @nativehorses, Germany

The professionals:

  • Bram Chardon - international four-in-hand driver, co-owner of the family business "Chardon Paardensport", the Netherlands
  • Judy Ann Melchior - Stud Manager Zangersheide and show-jumper, Belgium

General conditions of participation in short

  • The product cannot have been on the market for longer than one year
  • The product has to be fully developed (no prototypes)
  • The product has to differ from other products already existing on the market in terms of its form, appearance, material characteristics, handling and/or technology.
  • The product must not violate the laws for the protection of intellectual property or industrial property rights in the widest possible sense.
  • The product has to comply with the legal stipulations applicable in Europe and provided that a certification or CE label exists for the product, the submitted product has to completely correspond with the certified product or the underlying conditions of the CE label at the time of the event.

To the general conditions of participation (.pdf)

Participation fee & application

  • The participation fee is €225.00 per product.
  • You will receive an invoice with all further payment details after receipt of the binding application of your product.

  • What is the participation fee for? Because participation in the spoga horse TOP INNOVATIONS award is independent to a trade fair participation, this fee is being charged so that you can profit from the benefits to the largest possible degree.

Application and submission

Register your product up until 31 January 2021 using the official form. We will send you written confirmation of the entry. We will officially communicate the outcome on 22 February 2021. Should your entry be among the five TOP INNOVATIONS, we will inform you at least one week beforehand so that we have sufficient time for the digital preparation of your product.

The new evaluation process

All products submitted punctually will be presented to the jury for evaluation. The jury will allocate points to your product according to eight different criteria. Each criterion can be awarded up to ten points from the jury. The criteria Innovation strategy & approach as well as Overall concept receive double the amount of points. The points from all six jury members will subsequently be added together for each product submitted. In this way, the best 30 products will be determined, which in turn receive the spoga horse PROOF OF INNOVATION. The best five products win the title "spoga horse TOP INNOVATION 2021". You will receive written notification of the overall result of your product in mid-February.

The evaluation criteria

  • Mini pitch for the product (gladly as a video link)
  • Innovation strategy & approach
  • Sustainability
  • Differentiation to rival products
  • Durability & quality
  • Functionality and operation
  • Design
  • Overall concept

Contact us:

Maria Näther

Dr. Maria Näther
Director
Write an e-mail

Anette König

Anette König
Event Manager
Write an e-mail