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- Exhibitors 2023
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List of exhibitors
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Koelnmesse GmbH
Magnetic Bridle Holder − a game changer for equestrians. This innovative product is not only safe for your horse, but also incredibly durable thanks to its high-quality materials and production in Germany. It features two strong magnets to keep your bridles securely in place and add accessories however you like. It is the perfect addition to any stable to store your bridles neatly and easily accessible, while also ensuring the safety and well-being of your equine companion.

Swap stirrups are designed to ensure comfort and safety. The lateral arm with an opening of 90° help to release the foot in the event of fall. The treat pad with an inclination of 5° helps to keep the heels down and its ergonomic shape encourages the correct position of the foot. The network of holes, combined with the 3D structure, guarantees an optimal grip and a rapid expulsion of dirt. Swap stirrups are easy to customize thanks to the interchangeable side covers. Discover all the available colour.

We present the new Essentials Recycled jackets: jackets made of 100% recycled polyester which consists of plastic bottles. This makes these jackets an eco-friendly choice! The jackets, a club jacket and a raincoat, are waterproof, breathable and have a warm fleece lining. Both models are ideal to wear while riding. BR wants to produce on a more environmentally friendly, sustainable way to keep the ecological footprint as small as possible. Releasing these jackets is a great start.

Unique saddle cloth with integrated (correction) saddle pad made of highly functional, innovative 3D AIR® EFFECT material. Including three pairs of removable pad inlays which can be individually adapted, inserted or removed per side in order to optimally balance the saddle on the horse. Specifically developed 3D-synthetic mesh fibres ensure ideal pressure distribution, excellent air-conditioning properties and second-to-second dry effect. Coat proven mesh top for both clipped and non-clipped horses. Product saves resources and is particularly sustainable thanks to its incomparable easy-in-careproperties, persistence and flexibility.

In equestrian centres for disciplines dressage and jumping mainly, the arena’s where the horses train need to be harrowed ideally every day, to keep a good training surface for the horses. Today, in the whole world, it happens with a tractor and a harrow and someone driving the tractor. This task is time-consuming, polluent, and most of the time the quality is not good enough. Our product, the electrical Equestrian Harrow’bot (EHB) automates 100 % this task and offer many advantages.

With our MERINO KNIT SHIRT we bring a novelty in the equestrian market. The shirt is made of a merino/tencel performance yarn and produced by a WHOLEGARMENT technology. That means the complete shirt is produced in one entire piece, threedimensionally, directly on the knitting machine. As a result, the seamless shirt fi ts perfectly to the body. The innovative material can absorb 50% more moisture than cotton, is therefore resistant to bacteria and offers no chance to unpleasant odours.

Forget Flies In-Feed Solution is an exciting new product from Equine America, to deter fl ies, biting insects and other external parasites through in-feed supplementation. We are using innovative new technology to standardise naturally fl y-repelling compounds, reducing the need for chemicals both in production, and on the horse. The product comes in an easy to use and accurate measuring bottle and requires just one serving per day!

Sophisticated turnout rug with a perfect symbiosis of natural materials and recycled fabrics − keeps the horse warm, relaxes the muscles and prevents overheating under the rug thanks to a natural cooling effect. The filling is made of an inimitable combination of a special corn fibre & wool and offers unique thermoregulation and increases the horse’s wellbeing. Furthermore, the cut & the filling are adapted to the anatomy of the horse. The turnout rug is lightweight and provides more security.

Myofascial therapy is gaining traction as an important part of equine healthcare. Fascial dysfunctions lead to restricted movement. Even the perception of pain can be altered. With our wooden fascia tool #DasSpix, one can treat the horse independently, loosen restricted fascia and stimulate the lymphatic system. With regular use, pain can be gradually alleviated, and signifi cant relaxation of the horses can be achieved. It cannot only be used by therapists but also by committed horse owners.

The Stirrup 40 Pro is a 100 % carbon racing stirrup for professional flat/trotting jockeys. The product has been designed with aeronautics technology. Its atypical design guarantees optimal functionality for racing: ultra-light (90 grams each pair) with a large footprint for ideal foot positioning. The 40 Pro is the lightest racing stirrup on the market.

The Kieffer FlexiFit SECU Pro® surcingle can be individually adapted to the horse’s body shape without constricting the withers thanks to the integrated, moldable gullet plate and two different sized Velcro pads. It’s easy, flexible adjustment options mean that it can be used for different horses - horses with high withers in particular benefit from the freedom of the spine. A variety of rings around the girth opens many possibilities for versatile training.

The HIT Active-Cleaner is a robot which automatically collect the horse manure in a paddock. Around the turn out a camera system is installed, which is connected to an intelligent software, which can recognize the manure lying in the sand. The software guides the HIT Active-Cleaner to right place to collect the manure and after it was collected the robot bring it to the dung heap.

Heating function, High-quality, 4-way-stretch performance material, Flatlock processing − extremely elastic and stretchy, at seams (No application, no rubbing), Sophisticated Details as matt black button, discreet and elegant belt loops, moisture-wicking and breathable, brushed at back side of shell for keep riders more warm, 76 % Nylon bras, 24 % Elastane, machine washable by 30 degrees.

Is a paddock rug with drip, an accessory that prevents water from dripping under the horse’s belly, increasing the purpose of paddock rugs (keep the horse dry).

First mobile Gait system that can detect landing in motion! • Measuring on hard and soft footing • Walk and trot on a straight line • All information converted in 3D animation and visual representation • Complete system, with dedicated software on a tablet. • Wireless charging with extra battery so you don’t get out of charge during the day Our data is monitoring wellbeing of the horse by detecting: • Rhythm and timings of Footfalls • Stride length • Swing and height • Hoof balance and angles.

Letting the horse go barefoot is a trend that is becoming more and more popular. Unfortunately, many horses are sensitive and cannot walk properly without horseshoes. To save the horse from pain and the rider from high costs, we have developed our sole hardener. The first improvements are already visible after 2 weeks using the product. The sole becomes harder and thicker, which means that the horse is no longer sensitive. The product is 100 % herbal!

Introducing Stübben & Evolution brand FreeFlex show jumping boots. Designed to combine reliable strike protection with unrivalled mobility and fl exion. With unique features they offer a new age in protection without restricting the horse’s natural movement on and off the ground! Reinforced strike zones down the rear, protect from impact and injury whilst contoured vents increase air circulation, reduce heat build-up and keep hard-working legs cool and dry.

A relaxed and pain-free horse can work with motivation. The gentle and deep-acting vibrations of the NOVAFON provide relaxation, relieve pain or activate the muscles at the touch of a button, a proven method codeveloped and recommended by animal therapists. The app provides video instructions, while the product booklet provides a wealth of information about the horse’s musculature. With the new smart NOVAFON power 2, treatment can be individually adapted to every horse and person.

Pivo Max is an AI-Powered 360° tracking device that enables equestrians to create great content and make the most out of every training session. With dedicated Face, Body, and Horse Tracking, Pivo Max can keep the target in the frame, to capture every step or trot. Its powerful motor supports payloads of up to 2 kg, making it compatible with smartphones, tablets, and cameras, and its long-lasting battery allows up to 12 hours of use. Pivo Max is the best training partner for equestrians.

The WILA GTX is the high-end model for cross-country riders who no amount of adverse weather can keep them from getting in the saddle. This super-warm, waterproof winter riding glove from Roeckl Sports is part of the resource-saving, PFC-free ECO.SERIES. Based on our strategy of replacing conventional materials with ecologically oriented alternatives, the WILA GTX was thus made from components with a very high recycled content. These include the new bluesign® APPROVED and STANDARD 100 by OEKO-TEX® certified ePE membrane from GORE. The WILA GTX is not only unmistakably comfortable and at the same time dimensionally stable, but also very durable and breathable.

Fashionable, elegant and versatile combination shows the highly functional WINYA. This winter riding glove fits perfectly and reliably keeps hands warm on the horse’s back and at the stable. It is also part of the ecologically oriented ECO.SERIES from Roeckl Sports, which means that it has been manufactured in the most resource-friendly way possible. This is particularly evident in the use of materials with a particularly high recycled content. For a first-class fit and optimized handling of the reins, Roeckl Sports has equipped the WINYA with its exclusive COMFORT-CUT with a special seam guide on the index finger. In addition, a Velcro strap fixes the glove securely and comfortably to the wrist.

Röwer & Rüb has stood for high-quality living spaces for horses for more than 40 years. The highest safety standards for humans and horses have top priority. We continue this claim with our new product R&AIR Care. R&AIR Care Stable climate optimisation R&AIR Care creates an optimal indoor climate by binding dust, cooling, minimising odours and regulating humidity. In addition, R&AIR Care also reduces the incidence of insects in the stable in a completely natural way.

The well-known cut of the Equitus bridle has been modified for the new Equitus Theta. Developed with a focus on bitless riding. For bitless riding, the reins are buckled directly into the nylon lined D-rings. Thanks to the tried and tested button rivets of the Equitus bridles this new version can also be used with a regular bit. And it offers another innovative buckling option with 2 pairs of reins! Equitus Theta is a 3in1 bridle.

Feeding horses in an environmentally friendly way? What if all horse feed bags in Germany disappeared and these were replaced by a non-plastic FeedBox? We did the math − so far there is no sensible alternative to the FeedBox 6.7 million fewer parcel s 20.5 million fewer bags because they are filled directly into the shipping box (feed box). 3.6 million kg less paper waste ~ 180g − bag 10 million less plastic waste sorting (composite) 2.2 million kg less CO² (3) Corresponding: 14.8 million km.

The Suedwind CURVY AM riding boot is specially designed for riders with extra strong calves. The patented construction enables a riding boot to be adjusted to many different calf widths by using exchangeable inserts. This does not only help the rider, but it also helps the retailers with reduced stock. If your calf width varies or one calf is wider than the other, if you have very strong calves or you are still growing, our Suedwind CURVY AM riding boot is the solution for all these problems!

The riding glove combines sustainability with top performance. The backhand is made of Revolutional™ Eco with 79 % recycled Polyamide. The abrasion-resistant, recycled functional material guarantees a perfect fit, remodels the silhouette without constraints and offers maximum UV protection (UPF 50+). The palm is made of 40 % AX Recycled materials which are partial made from post-recycled water bottles guaranteeing high abrasion, dexterity, durability, and maximum grip even in wet conditions.

Vbite is a horse bit, which is totally covered in waterproof rubber, and it is equipped with a vibrating system that works via Bluetooth through a mobile phone App. The vibrations emitted inside the horse’s oral cavity stimulate jaw release and stimulate the salivary glands. This process induces chewing and generates a sense of well-being in the animal. Thanks to Vbite, the horse will be more collaborative during training, exercises, and competitions.

The Hybrid 1.0 brings a new era of safety to riding helmets. Looking at protection both from a PRE, PER and POST accident perspective. PRE − attach a head light to the helmet to see and be seen and avoid the accident in the fi rst place. PER − protects against both linear and angular forces. POST − enabling quick rescue response via a fall sensor to alert ICE of your whereabouts in case of an accident. For comfort − adjustable ventilation, coolmax liner and magnetic safety buckle for chin strap.

The Y/ELM+ Helium Vest is without a doubt the most fl exible, breathable, and low–profi le protection vest on the market. The big issue with Beta 3 vests is the fact that they are hardly used outside of the events were mandatory. The Helium vest will not be left in the stable due to being too sweaty, stiff, and hindering. The patented polymer compound of the protectors gives the rider a totally new dimension of freedom and fl exibility, where many riders totally forget wearing the vest.

ELITE AIR is the new luxury horse boots range representing a step ahead in horse protective equipment as it introduces a new level of excellence and state-of-the-art for the equestrian industry. Developed to offer the perfect match between maximum protection, lightness, comfort, and horse's wellness, it embodies the best technologies currently available on the market. Exclusively handmade in Italy, ELITE AIR elevates the concept of show jumping horse boots to the next upper level.
