The horse industry is having a hard time: fewer and fewer people have anything to do with horses and the riders themselves are often publicly criticized. In order to improve the equestrian sport and its perception, the so-called "Social License to Operate" has recently been introduced. It is supposed to put the equestrian sport in a positive light. Can it work?
spoga horse Blog
Marketing in the horse industry - Who decides? Decision makers and influencers in the horse industry
The horse industry is unique, there is hardly any other industry that lives so strongly on referral marketing. All decisions related to horses are characterized by great emotions. Read more about marketing in the horse industry here.
EQUI LIVING special exhibit Horse habitat - Balancing act between sports and horse-friendly husbandry?
"Horse-friendly husbandry" & "individual care" are in vogue and more and more horse owners are striving to give their horses the most horse-friendly life possible. This leads to new concepts and products - Read more here.
Cuddly, crackling stuffed animals, nibbling sticks, toys and grain flavoured with vanilla and buttercream. Are horses under-challenged in 2022 or are their owners overwhelmed with keeping their horses busy?
Life has returned to the live industry. Tournaments, trade fairs and shows are once again taking place in front of an audience. Just like spoga horse, many organizers have previously used the pandemic break to realign themselves and make a modern mark with fresh concepts. Anna Lena Grytz, CEO at European Equestrian Business Association (EEBA), believes this reorientation is absolutely necessary!
Hard times lie behind the event industry. Now there is light at the end of the tunnel and - at least for the time being - live events can take place under special corona protection regulations and inspire spectators on site. It's a challenge for organizers. But one they face with enthusiasm, verve and a lot of courage.
We from the spoga horse blog have met five exciting start-up entrepreneurs and talked to them about their ideas and their goals and asked them why spoga horse, from 23 to 25 July, is such an important date for successfully advancing their young business.
Our series takes a look at the most important sales markets at spoga horse. This issue is about the equestrian sector in Switzerland.
Into the New Year with maximum vigor: at the spoga horse from July 23 to 25, 2022, there will be a large dose of fresh input delivered in the form of events and special areas. Find out more about the extensive program here.
Successful communication between horse and human is the basis for a trusting relationship. We talk to Andrea Jänisch and Michael Dold, experts who work with animals and humans on communication.
Reitsport BRANCHE in an interview with Dr. Maria Näther, Director of spoga horse, about the new digital platform spoga horse @home and the chances of a physical trade fair in times of pandemic.
In 2020, the global umbrella organization FEIF counted around 93,000 Icelandic horses directly in Iceland. In this article, we take a closer look at the trend of Icelandic horses.
Hardly a stone has been left unturned in the last 18 months. The show sport and riding schools have suffered from lockdowns and restrictions, in some cases severely - We take a look at the industry after a year and a half of pandemic.
With a head full of innovative ideas, Director Dr. Maria Näther is already looking forward to welcoming trade visitors to the B2B leading trade fair for the international equestrian industry. In the interview she reveals what we can expect from the relaunch of spoga horse...
The business with nutritional supplements and therapeutic offers is booming. With all these offers, it is important to filter: What is effective and efficacious, what is not?
The methods of keeping horses are as manifold as the different breeds, styles of riding and usage of horses - and these vary greatly from region to region too. We take a look at the future of horse keeping.
To avoid emissions & waste is a concern for manufacturers, retailers and consumers. Now there are approaches to get the piles of rubbish under control.
Manufacturers of equestrian fashion are observing a shift from classically oriented equestrians to those of alternative riding styles.
Digitalisation has completely changed our purchasing behaviour - but an intensive customer dialogue and personal added value can also be achieved online.