04.–06.02.2023 #spogahorse

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Surprise, Surprise - Events bring the equestrian industry to life

Surprise, Surprise - Events bring the equestrian industry to life

Life has returned to the live industry. Tournaments, trade fairs and shows are once again taking place in front of an audience. Just like spoga horse, many organizers have previously used the pandemic break to realign themselves and make a modern mark with fresh concepts. Anna Lena Grytz, CEO at European Equestrian Business Association (EEBA), believes this reorientation is absolutely necessary!

With courage and confidence

With courage and confidence

Hard times lie behind the event industry. Now there is light at the end of the tunnel and - at least for the time being - live events can take place under special corona protection regulations and inspire spectators on site. It's a challenge for organizers. But one they face with enthusiasm, verve and a lot of courage.

Full steam ahead - how start-ups benefit from spoga horse

Full steam ahead - how start-ups benefit from spoga horse

We from the spoga horse blog have met five exciting start-up entrepreneurs and talked to them about their ideas and their goals and asked them why spoga horse, from 23 to 25 July, is such an important date for successfully advancing their young business.

spoga horse 2022 – good to go!

spoga horse 2022 – good to go!

Reitsport BRANCHE in an interview with Dr. Maria Näther, Director of spoga horse, about the new digital platform spoga horse @home and the chances of a physical trade fair in times of pandemic.

Award for the best in retail

Award for the best in retail

The trade magazine Reitsport BRANCHE, together with spoga horse as the official media partner, honors Europe's best retailers.

A rough ride - The equestrian industry in times of Corona

A rough ride - The equestrian industry in times of Corona

Hardly a stone has been left unturned in the last 18 months. The show sport and riding schools have suffered from lockdowns and restrictions, in some cases severely - We take a look at the industry after a year and a half of pandemic.

spoga horse 2022 - the anticipation is rising

spoga horse 2022 - the anticipation is rising

With a head full of innovative ideas, Director Dr. Maria Näther is already looking forward to welcoming trade visitors to the B2B leading trade fair for the international equestrian industry. In the interview she reveals what we can expect from the relaunch of spoga horse...

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