spoga horse TOP INNOVATIONS 2021 - A stage for creativity
In the interview: Bram Chardon & other voices of the top-class jury of spoga horse TOP INNOVATIONS 2021.
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Food and health - Turning work horses into race horses?
The business with nutritional supplements and therapeutic offers is booming. With all these offers, it is important to filter: What is effective and efficacious, what is not?
The spoga horse country check (5): The horse industry in Denmark
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
The spoga horse country check (4): The horse industry in the Czech Republic
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse
The spoga horse Country Check (3): The horse industry in Italy
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
The spoga horse country check (2): The horse industry in the Netherlands
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
Spoga horse Country Check (1): The horse industry in France
In the new series "spoga horse Country Check" we take a close look at the most important sales markets for spoga horse.
Well-being instead of locked away - Where is horse keeping headed?
The methods of keeping horses are as manifold as the different breeds, styles of riding and usage of horses - and these vary greatly from region to region too. We take a look at the future of horse keeping.
Sustainability within the equestrian sport industry - Zero chance for "zero waste"?
To avoid emissions & waste is a concern for manufacturers, retailers and consumers. Now there are approaches to get the piles of rubbish under control.
Stierna uses customers feedback in the development process
Helena Strömbäck from the swedish equestrian sportswear brand "Stierna" about trends and challenges on the equestrian market.
The future market potential of the Germany equestrian industry
What do the current changes in the German horse industry mean for the industry?
"Neither of the two channels can survive alone long-term"
Dr. Simone Kerner, Head of Marketing & CRM at Appelrath Cüpper GmbH, offers insights on tne fashion trade.
Equestrian sport fashion manufacturers impress with quality and innovations
Manufacturers of equestrian fashion are observing a shift from classically oriented equestrians to those of alternative riding styles.
HFP study: Digitalisation in the equestrian industry
The HorseFuturePanel once again interviewed 900 equestrian athletes about the state of digitalization in the horse industry.
Improved customer loyalty through more customer dialogue
Digitalisation has completely changed our purchasing behaviour - but an intensive customer dialogue and personal added value can also be achieved online.