spoga horse Blog
In 2020, the global umbrella organization FEIF counted around 93,000 Icelandic horses directly in Iceland. In this article, we take a closer look at the trend of Icelandic horses.
Hardly a stone has been left unturned in the last 18 months. The show sport and riding schools have suffered from lockdowns and restrictions, in some cases severely - We take a look at the industry after a year and a half of pandemic.
With a head full of innovative ideas, Director Dr. Maria Näther is already looking forward to welcoming trade visitors to the B2B leading trade fair for the international equestrian industry. In the interview she reveals what we can expect from the relaunch of spoga horse...
The business with nutritional supplements and therapeutic offers is booming. With all these offers, it is important to filter: What is effective and efficacious, what is not?
The methods of keeping horses are as manifold as the different breeds, styles of riding and usage of horses - and these vary greatly from region to region too. We take a look at the future of horse keeping.
To avoid emissions & waste is a concern for manufacturers, retailers and consumers. Now there are approaches to get the piles of rubbish under control.
Manufacturers of equestrian fashion are observing a shift from classically oriented equestrians to those of alternative riding styles.
Digitalisation has completely changed our purchasing behaviour - but an intensive customer dialogue and personal added value can also be achieved online.