Sustainability within the equestrian sport industry - Zero chance for "zero waste"?
To avoid emissions & waste is a concern for manufacturers, retailers and consumers. Now there are approaches to get the piles of rubbish under control.
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spoga horse blog
spoga horse Blog
Stierna uses customers feedback in the development process
Helena Strömbäck from the swedish equestrian sportswear brand "Stierna" about trends and challenges on the equestrian market.
The future market potential of the Germany equestrian industry
What do the current changes in the German horse industry mean for the industry?
"Neither of the two channels can survive alone long-term"
Dr. Simone Kerner, Head of Marketing & CRM at Appelrath Cüpper GmbH, offers insights on tne fashion trade.
Equestrian sport fashion manufacturers impress with quality and innovations
Manufacturers of equestrian fashion are observing a shift from classically oriented equestrians to those of alternative riding styles.
HFP study: Digitalisation in the equestrian industry
The HorseFuturePanel once again interviewed 900 equestrian athletes about the state of digitalization in the horse industry.
Improved customer loyalty through more customer dialogue
Digitalisation has completely changed our purchasing behaviour - but an intensive customer dialogue and personal added value can also be achieved online.